IS EMAIL PRODUCTION MOVING INTO THE CHAT BOX?

Summary from the TLDR Marketing newsletter

Email production is moving into AI chat interfaces as marketers use generative tools to speed up workflows. Only 5% of teams are not using AI for email, and 76% now send campaigns within three days. However, chat alone cannot produce reliable, production-ready emails because it lacks access to brand systems and email client constraints. The emerging workflow connects AI to three layers: real campaign inspiration from large email libraries, a Figma-based design system with approved components, and ESP integrations via MCP that push finished HTML directly into sending tools.