YOUR FOLLOWER COUNT STOPPED DRIVING YOUR LINKEDIN REACH. THE DATA PROVES IT

Summary from the TLDR Marketing newsletter

Follower count no longer predicts post performance as LinkedIn's 360Brew algorithm prioritizes relevance, early engagement, and creator authority. Smaller, focused accounts now outperform larger ones, while reach is concentrating among niche creators. Followers still seed initial distribution, but strong early signals and clear topical focus now determine how far a post spreads.