YELP IS THE TOP SOURCE FOR AI LOCAL SEARCH

Summary from the TLDR Marketing newsletter

AI platforms overwhelmingly rely on Yelp when answering local business queries, citing it 3.4 times more than the next closest competitor across four major AI models, according to an analysis of 28 million responses in Q4 2025. Yelp captured 72.5% of all local discovery citations on Google AI Mode and held a 62.1% share on Perplexity. Nearly all citations stemmed from category-level queries like "best cleaning service near me" rather than brand searches.