UPDATE TIKTOK VIDEO KEYWORDS AFTER POSTING

Summary from the TLDR Marketing newsletter

A drop in TikTok views can happen when the algorithm lacks enough signals to categorize a video. TikTok now allows keywords to be added after posting, offering a cleaner way to guide distribution without forcing SEO into captions or visuals. Updating keywords helps the algorithm better understand content, and in some cases, has revived videos that previously had little reach.