TO REACH YOUR BIG GOAL, YOU NEED TO SELL WHERE YOU'RE HEADING NEXT

Summary from the TLDR Product newsletter

To achieve a big long-term goal, teams must “sell Point C”- a concrete, vivid next destination they will reach in the next 12–24 months - rather than settling for “continue existing.” This should be a strategic, fundable milestone aligned with mission, vision, strategy, and anchored in the needs of the community the team serves.