‘FIX EVERYTHING' IS THE WRONG SEO STRATEGY

Summary from the TLDR Marketing newsletter

Chasing a perfect audit score is one of the most common resource drains in SEO, with teams closing tickets on minor HTML issues while pages sitting just off page one go unoptimized. Up to 67% of in-house SEO teams cite competing dev priorities as the top barrier to technical fixes, making prioritization critical. The recommended approach is "strategic neglect", deliberately deprioritizing low-impact issues like legacy 404s and cosmetic Lighthouse warnings in favor of content refreshes and internal linking.