YOUR APP THROWS BAD PARTIES

Summary from the TLDR Founders newsletter

Pinterest's search data showed "analog aesthetic" up 260% and "dumb phone" up 150%, so they ran a phone-free activation at Coachella with Yondr pouches and keychain-embellishing tables. eBay just hosted Julia Fox's 450-piece stoop sale in Tribeca with proceeds going to a Rikers book club. That's what an IRL activation looks like when the consumer insight matches the brand, versus an influencer dinner that gets fifteen minutes of fame. The feed is infinite, the room is not, and the brands treating IRL as a growth function will outrun the ones still chasing CAC on the timeline.