POSITIONING IN THE AGE OF AI

Summary from the TLDR Founders newsletter

Customers are wandering through B2B sales calls so confused right now that a clear point of view on the future of your category is no longer optional. They want answers on whether your SaaS product will be fronted by chat, by agents, by humans, or some mix, and they want them in the room. Position against the competitors on their short list today, not the AI-native ones you're afraid will exist next year, but build the roadmap to beat those future ones anyway. Hype the future where you have to, but tie every claim to a feature you can ship now, or you'll lose the deal to indecision or look like a legacy company without a path forward.