HOW KIT STUDIO DREW ON ST. JOHN'S WALLS FOR AN ANTI-BLAND REBRAND

Summary from the TLDR Design newsletter

Modern branding has become increasingly bland and simplified due to digital optimization, often stripping historic identities of texture and personality. In rebranding St. John's College, Kit Studio pushed back against that trend by drawing from the college's real architecture, archives, colors, and craftsmanship, creating detailed hand-drawn designs that preserve warmth and heritage while still working across modern digital platforms.