GOOGLE PUSHES AI-GENERATED ADS FURTHER INTO SEARCH RESULTS

Summary from the TLDR newsletter

Google has started testing several new ad formats in both standard search and in AI Mode. AI-generated ads for brands and products will now appear below the responses to some prompts in AI Mode. Ads with direct offers for discounted products will be displayed in standard search results. The ads will not appear in Gemini for now. Google will protect the ads against AI hallucinations with strong guardrails.