THE CLICK'S CLEVER UNIVERSITY BRANDING PUTS THE ‘I' IN IDENTITY, INDIVIDUAL, AND IMPERIAL COLLEGE LONDON

Summary from the TLDR Design newsletter

Imperial College London introduced a new identity system designed to create a stronger sense of belonging by giving each department its own distinctive “I” logo inspired by its subject, from aeronautics to chemistry. Rather than making the university louder, the rebrand focuses on individuality, community, and pride across students and faculties, extending into merchandise and campus life to help departments feel personally connected to the wider university brand.