KIT STUDIO REBRANDS ST. JOHN'S COLLEGE WITH CRAFTMANSHIP

Summary from the TLDR Design newsletter

St John's College Durham introduced a new visual identity by Kit Studio that rejects the trend of stripping heritage brands down into minimalism, instead restoring detail and craftsmanship to its historic coat of arms. Following its separation from Durham University, the college wanted an identity that balanced tradition with modern usability, combining refined heraldic elements, a bold red-accented palette, a new monogram, and a standalone digital presence designed to feel both enduring and contemporary.