TIKTOK WORLD 2026: IS THE MARKETING FUNNEL FINALLY DEAD?

Summary from the TLDR Marketing newsletter

TikTok is collapsing the traditional funnel as discovery, consideration, and purchase now happen in the same content experience. 64% of users buy after discovering a product on the platform, often without leaving it. TikTok Shop and creator-led formats embed commerce directly into content through episodic storytelling and in-feed purchase loops. Winning brands use native, culturally fluent videos that fit the feed rather than polished ads.