IC WORK IS THE NEW CAREER FLEX

Summary from the TLDR Marketing newsletter

AI is turning senior marketers and operators into high-impact individual contributors who can ship cross-functional work without large teams. Companies should reward business impact over headcount as one person can now do work that once required a PM, designer, engineer, and marketer. Faster execution changes decision-making by reducing the need for layers of approvals and coordination. Teams should hire people who can connect growth, product, and distribution end to end and give them direct access to business context and core metrics. At Lovable, 90% of time now goes to building instead of meetings and alignment.