THE GREAT MEMORY PANIC OF 2026

Summary from the TLDR newsletter

Memory prices could move from 15% to 40% of the bill of materials for Apple devices. Apple operates at an enormous scale, and each of its products consumes some memory. When dealing with this kind of scale, there's usually a couple of years of lead time. The spike in demand for memory has disrupted this pipeline. Apple still has a lot of room to negotiate price, and the whole situation could end up with Apple gaining a lot of market share.