HOW WINNERS PIVOT

Summary from the TLDR Founders newsletter

A pivot is any change that rewires your unit economics, not a 180-degree rebuild. Before you change anything, map your entire conversion funnel in a FigJam, every marketing touchpoint, landing page, demo, lifecycle, trial, and retentive user, with the conversion percentage written between each step. The worst drop-off tells you which lever to pivot. Then test the pivot MVP-style with five different funnels for the five ICP groups you think will be stickiest, each with its own creative, landing pages, and email sequences. The worst mistake is broadcasting the pivot to the world before you have retentive paying beta testers.