AMAZON'S INTERACTIVE VIDEO ADS ARE GETTING PERSONAL(IZED)

Summary from the TLDR Marketing newsletter

Amazon Ads has launched Dynamic TV Creative, a feature that personalizes interactive video ads on Prime Video by drawing on viewer shopping habits, browsing signals, geography, and product availability. Advertisers upload their creative assets and the system automatically tailors headline copy and calls to action based on where a viewer sits in the purchase funnel, from "learn more" for new audiences to "add to cart" for those showing active interest.