TLDR Design · NEWS & TRENDS

TESLA'S MYSTERIOUS NEW LOGO DESIGN HAS SPARKED SOME SURPRISING THEORIES

creativebloq.com4 min read

Summary from the TLDR Design newsletter

Tesla's long-delayed second-generation Tesla Roadster is fueling fresh speculation after Tesla filed trademarks for aggressive new Roadster logos, despite the car remaining absent nearly a decade after Elon Musk first unveiled it. Fans are dissecting the badge's sharp design cues, linking them to rumored aerodynamic fan systems and even SpaceX-inspired rocket hardware. Some observers believe the rebrand could also help distance the Roadster from Tesla's increasingly polarizing image and the rocky rollout of the Tesla Cybertruck.