TLDR Founders · STRATEGIES & TACTICS

WHY ATTACKING YOUR COMPETITORS ONLINE IS DUMB

links.tldrnewsletter.com7 min read

Summary from the TLDR Founders newsletter

Public competitor attacks never work. Naming a competitor only gives them more exposure, and most people don't care what's going on between two companies. Instead, make fun of trends, publish details and honest comparisons, bid on competitor keywords, and correct factual errors privately, if they actually matter. Use the energy instead to outship competitors and build a better product.