AI DESIGN HAS NO SOUL, BUT TYPOGRAPHY MAKES IT WHOLE

Summary from the TLDR Design newsletter

AI-generated designs often feel hollow and generic because they bypass the crucial thinking process that gives design substance and meaning. Good design requires confronting the problem deeply, shaping both the design and one's judgment through iterative thinking about content, hierarchy, and effectiveness. A better approach with AI tools is to develop judgment and taste to evaluate generated designs, rather than expecting them to be thoughtful and finished from the start.