STATE OF SEARCH Q1 2026: BEHAVIORS, TRENDS, AND CLICKS ACROSS THE US & EUROPE

Summary from the TLDR Marketing newsletter

This report analyzes how people search, browse, and engage online using large-scale clickstream data from millions of users across the US, EU, and UK. It covers platform share, AI search adoption, shifts in behavior and intent, query length changes, zero-click trends, and differences in e-commerce and content discovery across regions. Access requires an email sign-up.