OFF-SITE IS THE NEW MOAT

Summary from the TLDR Marketing newsletter

Google AI Overviews appear in 84% of B2B queries and often surface third-party content instead of vendor pages. Reddit and YouTube together account for more AI citations than all other external sources combined, while 51% of Google AI Overview citations come from off-site platforms. Across engines, visibility is increasingly driven by presence on external communities, video platforms, and review sites rather than owned websites. An email is required to download the report.