HOW WE GOT 3.6M VIEWS & 9,000 DEMOS ON A MONDAY MORNING LAUNCH

Summary from the TLDR Founders newsletter

LaunchVideo coordinated Helena's launch to 3.6M views, 10x homepage traffic, and 70%+ positive sentiment, taking founder Seijin Jung from 147 followers to 3,000+ in a week. The team rejected the "AI CMO" frame to avoid threatening buyer CMOs, anchored Helena as the "first autonomous AI marketer," and shifted the launch from the standard Tuesday 7 am PT window to Monday to dodge a crowded feed where competing launches all stayed under 3M views.