17 CONTENT TYPES TO SURVIVE GOOGLE'S ZERO-CLICK FUTURE

Summary from the TLDR Marketing newsletter

Google's zero-click era is reducing the value of generic SEO content. With nearly 60% of searches ending without a click, proprietary content, owned audiences, transaction pages, and experience-based formats matter more than traditional blog posts. Focus on original research, creator-led media, community-driven UGC, and tools that help users complete tasks. Trust-building content like brand pages, case studies, documentation, and expert perspectives also plays a larger role.