TLDR Founders · STRATEGIES & TACTICS
THE NEW UNDERUTILIZED SALES TRICK YOU CAN STEAL
Summary from the TLDR Founders newsletter
Add an "Ask AI" button to your landing page. The button opens ChatGPT, Claude, or Perplexity with a pre-filled prompt about your product. The user clicks, the AI explains, and the explanation feels less like marketing because it didn't come from you. A landing page is obviously self-interested. An AI assistant feels like a second opinion. The execution matters. If the prompt says "tell me why this product is amazing," it reads as fake. The stronger version asks what a real buyer would ask, including where the product might not fit. The balanced answer is the persuasion.