HOW LA28'S "UNAPOLOGETICALLY TYPE-FORWARD" APPROACH NAILED OLYMPIC BRANDING

Summary from the TLDR Design newsletter

The LA 2028 Olympics branding uses a bold, typography-led system to reflect the diversity of Los Angeles, replacing a single fixed logo with a flexible identity built around multiple versions of the letter “A.” This approach draws from the city's street signage and visual culture, making typography the central expression of the brand. By balancing a clear structure with room for variation, the system captures multiple voices while staying cohesive, showing how design can both represent and embody a city's cultural identity.