CLIPPING IS A SHOO-IN MEDIA TREND OF THE YEAR

Summary from the TLDR Marketing newsletter

Clipping is where long-form video is broken into short 30-60 second segments for distribution on social platforms. It's driving massive reach, with some podcasts and creators gaining far more influence through clips than through their original full-length content. A growing ecosystem of paid “clippers” now distributes and amplifies these snippets, sometimes earning significant income based on performance. While it started as a way to promote longer content, clipping is increasingly becoming the main product itself.