HOW CHATGPT SERVES ADS

Summary from the TLDR newsletter

OpenAI's ad platform has two halves. The ChatGPT back end injects structured objects into the conversation while the model is responding. On the merchant side, a tracking SDK runs in the visitor's browser and reports product views back to OpenAI. These two parts are tied together by Fernet-encrypted click tokens. This post explains each part of the distribution loop in detail.