SPOTIFY'S NEXT FRONTIER: FITNESS CONTENT

Summary from the TLDR Marketing newsletter

Spotify is expanding into fitness by turning its platform from a place for workout music into a place for full workouts. It launched a new Fitness hub with video and audio classes from wellness creators and a partnership with Peloton, adding over 1,400 on-demand classes for Premium users. The move builds on existing behavior - nearly 70% of Premium users already work out monthly and there are over 150M fitness playlists on the platform.