HOW TO BUILD A PODCAST-FIRST CONTENT STRATEGY

Summary from the TLDR Marketing newsletter

Most B2B brands struggle with content because they depend on founders to write consistently. A podcast-first strategy removes that bottleneck by letting founders speak instead, then feeding that single recording into a repurposing system that produces short-form video, newsletters, infographics, and social posts. This playbook outlines 3 podcast formats suited to different funnel stages, from expert interviews that borrow guest credibility to customer case studies that build trust. It also lays out 6 operational rules and 3 specific workflows for turning episodes into a full content calendar.