THE PROBLEM WITH MUCH AI-POWERED ADVERTISING IS THAT IT'S MEANINGLESS

Summary from the TLDR Marketing newsletter

Audiences are not tired of ads, they're tired of meaningless content. AI is making this worse by flooding channels with low-value output. The issue isn't ad fatigue, it's weak creative repeated too often. Most ads lack emotion, so more exposure drives indifference. Marketers respond with more content, which worsens the problem.