TLDR Marketing · RESOURCES & TOOLS

THREADS WILL ADD BROADCAST CHANNELS-STYLE FEATURE CALLED LIVE CHATS

socialmediatoday.com2 min read

Summary from the TLDR Marketing newsletter

Threads will roll out live chats to offer a more controlled way to follow real-time discussions around events and topics. The feature lets creators start a chat, invite a few contributors, and allow followers to subscribe in a read only format. It builds on Instagram Broadcast Channels from 2023 but adds more active conversation from selected participants. It aims to reduce spam seen in hashtag-driven feeds by limiting who can post.