MIXED REPORTS ON AI ECOMMERCE TRAFFIC

Summary from the TLDR Marketing newsletter

AI-driven ecommerce traffic shows strong buying intent, but results are inconsistent across studies. Adobe reports AI visitors were 42% more likely to purchase and generated 37% more revenue per visit, while they spent 48% longer on site, viewed 13% more pages, and bounced 32% less. Other research shows AI traffic is still small at under 0.2% of total visits and sometimes converts worse than channels like organic search or paid search. Differences come from measurement methods, definitions of AI traffic, geography, and timing, which makes early data easy to misread.