THIS NEW NYC PARK BRANDING RADIATES PURE WHIMSY

Summary from the TLDR Design newsletter

Washington Square Park Conservancy has introduced a new brand identity that captures the lively, community-driven spirit of Washington Square Park through a playful, expressive design inspired by its iconic arch. Created by Paula Scher and her team at Pentagram, the rebrand combines illustrations of everyday park life with a functional new website to better connect visitors with the park's features and cultural legacy.