INSIDE NOTION

Summary from the TLDR newsletter

Notion is a company built on ideology, brand, and community rather than technical edge. The company's software gives users blank pages they can customize with modular blocks into whatever they want. Notion became the canonical product-led growth company after it first took off in 2018, propelled by brand ambassadors, influencers, and fandoms across social media. This article explores how the company works and how it became one of the top 10 most-used AI products in the world, despite not being 'AI-native'.