THE CLIP ECONOMY

Summary from the TLDR newsletter

Clips - snippets of long-form content - have taken over the entire media ecosystem. TBPN, a podcast recently purchased by OpenAI for $200 million, only draws in around 7,000 views per episode. However, the average TBPN clip receives around 257,000 views. TBPN bakes ads directly into its clips, which helped it generate $5 million in revenue last year. Clips are now the main product for a lot of media, rather than a byproduct.