LARK DISTILLERY TAKES FLIGHT WITH GLOBAL LUXURY IDENTITY BY LOVE

Summary from the TLDR Design newsletter

LARK Distillery has rebranded to position itself as a global luxury whisky, moving beyond traditional Scotch-inspired visuals. The new identity emphasizes Tasmania's mystical character through storytelling, a distinctive bird-inspired bottle, and refined local symbolism. The result is a more premium, internationally appealing brand that relies on narrative and design rather than heritage clichés to stand out.