HOW WE BUILT A $7M FUNNEL WITH 4 LAYERS

Summary from the TLDR Founders newsletter

Most B2B companies have two funnel layers. Generate leads, close them. Then they hit $1-3M and wonder why nothing's moving. ColdIQ built two layers in between and bootstrapped to $7M ARR. One is capture, mini-tools made with Claude Code that grab emails, de-anonymization that identifies anonymous visitors, and video sales letters that do the selling before the call. The other is management, a 10K subscriber newsletter, behavior-triggered email sequences, and 150+ LinkedIn posts a month across 24 team accounts. Prospects who see your content 3+ times before getting a cold email convert at 2-3x the rate.