END OF THE PRICE GAME

Summary from the TLDR Marketing newsletter

Price is losing its role as the main driver of purchase decisions. Value perception now drives choice as consumers increasingly mix national brands with private label and evaluate quality beyond cost. 80% of shoppers are reporting higher bills in the past six months, and 25% of households are spending over $250 per week. Only 10% of consumers now buy brand-name products exclusively. 66% regularly combine brand and store label items. In some categories, 71% prioritize value over flavor compared to 54% who prioritize taste. Private label quality is also gaining ground, with 60% of consumers viewing it as equal or better than national brands.