GTM STARTER KIT

Summary from the TLDR Marketing newsletter

This repository gives GTM teams a structured system for working with Claude Code by turning company knowledge into reusable context instead of ad hoc prompts. It includes templates for ICPs, positioning, competitors, personas, and signals, plus skills for account research, scoring, and campaign creation. It also provides workflows for building campaigns, along with playbooks for responding to competitor shifts. A full example company and automation scripts show how to connect data and keep the system updated for ongoing GTM execution.