HOW TO NAME YOUR COMPANY: THE COMPLETE PLAYBOOK

Summary from the TLDR Founders newsletter

Nothing in your brand gets used more often or for longer than your name. It shows up on every invoice, every pitch deck, and every email signature. Most founders still pick theirs by committee brainstorm or by whatever .com happens to be available. This post walks through what separates names that stick from names that get changed in two years, and why "safe" names that try to please everyone end up saying nothing at all.