AEO IS NOT SEO 2.0

Summary from the TLDR Marketing newsletter

Treating AEO as an upgrade to SEO misunderstands how LLMs work. There are no keywords to rank for and no page one. Responses are personalized based on prompts, history, preferences, and platform. Visibility depends on brand authority and trust signals, not technical optimization alone, though crawlability and structured data still matter for ingestion. The takeaway is to measure brand recognition and third-party mentions, not prompt visibility like a ranking report.