BLURR BUREAU GIVES US A LESSON IN HOW TO BRAND SOMETHING THAT'S BEEN AROUND FOREVER: APPLES

Summary from the TLDR Design newsletter

Blurr Bureau created a bold, modern brand identity for Yes! Apples to transform apples from a generic commodity into a distinctive consumer brand, using vibrant packaging, nostalgic references, and informative labels to stand out and encourage shoppers to explore different varieties. The design blends New York pride, playful sticker-inspired elements, and contemporary typography to make apples feel both familiar and newly exciting.