AUTHORITIES NEED TO ESTABLISH CLEARER RULES ON SOCIAL MEDIA AGE CHECKING

Summary from the TLDR Marketing newsletter

Teen social media restrictions are failing because no universal, effective age-checking system exists, and enforcement varies by platform. Australia's under-16 ban shows 70% of children still access social apps, with no drop in online harm. Proposed solutions include app store-level verification or a universal digital ID system to standardize checks and prevent teens from switching to less secure platforms. Without a scalable approach for all platforms, these restrictions will remain ineffective.