APPLE'S LATEST ACQUISITION IS TELLING SIGN OF WHERE THE COMPANY IS HEADED

Summary from the TLDR Design newsletter

Apple Inc.'s acquisition of MotionVFX suggests a renewed focus on pro software, likely tied to monetization through services like Apple Creator Studio and subscriptions. More broadly, it signals a shift toward investing where there's clear revenue potential—raising questions about whether future features like advanced AI (including Siri or iMessage improvements) could become tied to paid tiers such as iCloud+.