GUEST POSTING PROCESS ON LINKEDIN

Summary from the TLDR Marketing newsletter

Identify relevant sites using searches like “best [your category] after:2025” and review existing partners for high response rates. Begin with small placements to build trust, then pitch a guest post that serves the host audience and covers BOFU topics they haven't addressed. Write content optimized for SEO, support it with backlinks if possible, and reach out from a company email with a multi-step sequence emphasizing mutual benefit. This process builds backlinks and AI search visibility.