GOOGLE SEARCH IS A MESS AND IT IS MAKING REDDIT LEAD GEN INSANE RIGHT NOW

Summary from the TLDR Marketing newsletter

Google search quality is declining due to SEO spam and AI content, so users are adding “Reddit” to find real opinions. This has made Reddit a high-intent channel where people asking for recommendations often convert quickly. The opportunity is to engage directly in relevant threads instead of chasing rankings. Comments confirm higher conversions from helpful replies and even indirect profile visits, while noting that obvious promotion gets downvoted or flagged.