SAN MIGUEL'S NEW LOOK MADE USE OF EYE TRACKING TECHNOLOGY

Summary from the TLDR Design newsletter

San Miguel has unveiled its first redesign in a decade, using consumer research and neuroscience tools like EEG and eye-tracking to refine packaging for stronger shelf visibility, premium perception, and emotional impact. The updated look—subtle but more polished—is rolling out across Europe alongside its “Spanish Summer, No Matter When” campaign, reinforcing its association with sunny, social moments.