THE LOVEABLE LINE DRAWINGS OF THIS DOG HOTEL BRAND IDENTITY TAKE CUES FROM THE NEW YORKER'S ILLUSTRATIONS

Summary from the TLDR Design newsletter

A Belfast studio, Crown Creative, created a playful yet premium brand identity for Barkhouse, a luxury New York dog hotel inspired by the idea of pets as family rather than just animals. Moving away from clichéd pet-care visuals, the design blends refinement and warmth through typography, expressive illustrations based on real dogs, and whimsical touches—resulting in a distinctive identity that captures both luxury and the joyful, instinctive personality of dogs.