ARE WE SLEEPWALKING INTO AN ERA OF ULTRA-PROCESSED CREATIVITY?

Summary from the TLDR Design newsletter

AI-driven demand for faster, cheaper output is pushing the industry toward “ultra-processed creativity”—high-volume, low-value work that prioritizes efficiency and certainty over originality and meaning. While both clients and agencies fuel this shift, creatives still have a choice: resist the pressure, focus on distinctive, high-value ideas, and use AI not to replicate existing work faster but to explore genuinely new creative possibilities.